Frequently Asked Questions

AURA™ is the Global Content Operating System (GCOS™) that connects people, AI agents, models and enterprise systems in one governed environment. It helps global marketing teams create, adapt, review and scale content across brands, markets and channels.

General-purpose AI tools help individuals complete tasks. AURA™ connects AI agents, leading models, people and enterprise systems into governed marketing workflows, enabling global teams to scale content production while maintaining brand control.

AURA™ is built for enterprise marketing, creative, brand and content operations teams managing multiple brands, markets and channels. It is especially valuable for organizations looking to scale AI adoption without compromising quality, security or governance.

Yes. Organizations can begin with a single AI agent or marketing workflow, measure its impact and expand across additional brands, markets and teams. TransPerfect Digital supports configuration, onboarding and ongoing optimization.

AURA™ supports AI-powered creation of marketing copy, imagery, video, audio, campaign concepts, presentations and documents. Content can be adapted to brand guidelines, channels, audiences and markets through configured workflows.

Yes. AURA™ connects AI-powered tasks across research, creation, localization, review and approval, reducing manual handoffs between teams and tools. Publishing and performance capabilities depend on the channels and integrations configured.

AURA™’s AI agents work from your Brand DNA: approved guidelines, terminology, tone of voice and compliance requirements. Combined with human review, these controls help maintain brand consistency while adapting content for local audiences.

Yes. AURA™ integrates human-in-the-loop review, editing and approval directly into AI-powered workflows, helping teams maintain control over content quality, accuracy and compliance.

Client data is not used to train public or shared AI models without authorization. Data handling, retention and model-provider arrangements are governed by the applicable agreement.

AURA™ is designed for enterprise governance, with access controls and configurable workflows that help protect sensitive information. Security architecture, hosting and data handling arrangements are reviewed as part of implementation.

Yes. AURA™ supports brand-specific knowledge, multilingual content workflows and market-level requirements, helping enterprises scale global marketing operations while maintaining local relevance and centralized oversight.

AURA™ combines configurable brand rules, AI-assisted validation and human approval checkpoints to help teams identify potential issues before content is released. Available audit and reporting features depend on the configured workflow.

AURA™ is designed to complement your existing CMS, DAM, CRM and other enterprise systems, not replace them. Supported connectors, APIs and configured workflows connect AI-powered content operations with your marketing technology.

AURA™ complements the GlobalLink ecosystem by supporting AI-powered content creation, adaptation and governance upstream of localization and delivery. Specific integrations are configured based on your existing GlobalLink products and workflows.

Timelines depend on your use cases, brands, integrations and approval requirements. TransPerfect Digital works with your team to define the scope, configure the environment and establish a clear implementation plan.

Our teams support onboarding, AI agent configuration, workflow design, training and ongoing optimization. Optional managed services help organizations scale AI-powered marketing operations with expert oversight.

AURA™ pricing is tailored to your requirements and includes platform access, agent configuration, AI usage, integrations and managed services. We provide a transparent commercial proposal aligned with your intended workflows and scale.

By automating repetitive tasks, streamlining reviews and reusing configured workflows, AURA™ helps teams reduce manual production effort and increase content output without proportionally increasing resources.

AURA™ programs can measure improvements in content turnaround time, production cost, approval effort and output volume. We help establish baseline KPIs during onboarding so performance can be evaluated against agreed business objectives.

AURA™ supports content-production intelligence and cost visibility. Broader campaign performance measurement and optimization depend on connected data sources and available features, with additional capabilities on the product roadmap.